How to Recruit Gen Z Through Employer Branding

How to Recruit Gen Z Through Employer Branding Marketers are changing their focus from Gen Y (aka Millennials) to Gen Zâ€"anyone born around 1995 or later. In addition to marketers, recruiting professionals are also shifting towards Gen Z, all those college students who are about to graduate in the next five years. But how to recruit Gen Z? Even more, how can employers market their brand to effectively recruit Gen Z? Karen Paginton, specialist in recruiting Gen Z in the UK, reveals some very helpful talking points. During a recent conversation with Karen Paginton, she shared those talking points to me. As a millennial, I’m only one generation away from Gen Z, so I can relate to them a little more than my Gen X predecessors. No on has the golden ticket, but Paginton, whos recruited for KPMG and BP, offered to me her top three pieces of advice for recruiting from Gen Z. She advised employers to: Know your market Utilize authentic storytelling Be innovative and utilize tech effectively My primary takeaway from the conversation? Employers need to move from a generalized approach to a personalized approach to recruiting those in Gen Z. Q:  What’s the greatest challenge in recruiting college students right now? Karen Paginton: “It’s about trying to connect with the best candidates early. As an organization you really need to move your activity from a generalized approach to a much more personalized approach. So it’s really about talent spotting and connecting with the best talent. “Pushing content out through authentic storytelling and really building a talent pool of strong candidates that you can connect with and start to have a conversation with that will lead you to hiring that very strong talent. Q: How do you authentically tell your company story? KP: “It’s blogs; it’s social media. It’s about allowing the students to see themselves in the organization. So definitely use Instagram. Particularly for Gen Z, they use it all the time; it’s the way that they communicate. It’s where their important conversations exist. “If you’re an intern, you’re posting pictures of yourself being with a client, networking with other interns, perhaps going to a dinner or at a learning event â€"I think those things really resonate and really help that content to feel real.” Q: How do you differentiate between Gen Y and Gen Z? KP: “Gen Z is anybody born around 2000. Those people who will be coming up to just finishing school, hitting the workforce in the next five years. Gen Y are those people who are already in the workforceâ€" anybody under 35. I think there’s a difference between the way those people think and the way they interact with organizations and their experience. “There’s been more research about Gen Z being more about that balanced approach and much more about wanting to engage with communities, authenticity with the brand, and about giving back, money is less important than career development and community engagement. Q: What are your top three pieces of advice for recruiting college students for entry level positions? KP: “The first thing I would say is know your market. Where are the people that you want to recruit. You have to be very targeted; you can’t just say I’m going to XYZ university and you can’t use the same approach at all those universities. You have to make it personalized. That’s difficult when you might be recruiting a lot of people, but I truly believe that’s what makes a successful entry level talent strategy. “The other is authentic storytelling. Know who your role models are; identify your social media champions; use a blended approach. Really think about the messages you’re trying to get across and what you’re saying and how that will resonate with the audience you are trying to reach. Gen z uses social media as a means of social validation and inclusion but want to differentiate themselves professionally. “I suppose, lastly, it would be be bold and innovative and embrace new tech to help you engage with the right candidates and provide an outstanding candidate experience. Using social networks such as Bright Networks (in the UK) or utilising apps that are just starting to make an impact in this space are going to make a difference and will be the future of student recruiting.” Q: When you’re reaching out to college students, what’s the next step after you have initial contact? KP: “Email them, invite them to come to an on campus event, on on campus dinner,  connect them with a senior leader in the organization, where they could start to have a conversation, and start to build that relationship. We might drive them to an event such as a skills session and provide some coaching. “One of the issues that organisations are starting to face is that people don’t react very well to emails. One way messaging gets taken out in the noise of social media and is ineffective. Students  don’t necessarily want to interact with an email from an employer. Pushing content out via Facebook, Twitter and Instagram and face-to-face through the use of alumni and student brand ambassadors is more effective. “In the UK there have been some new products coming onto the market, particularly in the last few months. There’s been a job matching app, which is about connecting employers and students, and that’s really about gamification and content around games to connect students and employers. I think that’s really exciting and I think that resonates well with Gen Z.” A last word “Student recruiting’s been done the same way for 20 years. The people that we’re recruiting are changing. They’re interacting in a very, very different way. They want a personalized, authentic candidate experience. They want to engage with an organisation and its values and see themselves reflected in the talent pool of an organisation. “Something has to change. It’s been done the same way for a very long time data enables organizations to  know more about their audience, technology is changingâ€"you have to embrace that, because that’s what this audience embraces. If you don’t do that, you’re going to be kind of left behind and you will not be able to hire the right talent for your organisation to drive innovation and profitability.” Heres one practical takeaway that companies can implement when branding themselves specifically to Gen Z: Find stories of employees in your company (start with one), and tell those stories in an authentic way. How? Don’t leave out some of the “bad” parts; tell the good parts of the story and the parts that show a little dirt too. Gen Z wants to know you’re real; it builds trust. Then, tell those stories through a blog, a tweet, and even an Instagram pic. If you’re curious about social storying in particular, check out how Humans of New York tells stories through pictures and words; they’ve nailed it. Instead of a city to brand, youve got a company to brand, so get going and build momentum toward recruiting the next generation by speaking their language. [Top Image Credit:  Shutterstock]

Read for a living

Read for a living I love reading. I’m entranced by the idea that perhaps someone would pay me to read for a living. When I came to write this blog I wondered if I would find out all about the lost career path I should have taken. Perhaps I was over optimistic, I haven’t identified the post for which I will give up the day job, but I did realise that throughout my career, I have done quite a bit of reading for work, and I’m still doing it. So what’s out there? Here’s my list of 5 top reading jobs. 1. Popsugar has a good list of careers for readers, and which job do they list first? Blogger! Of course! Most of my posts start with a trawl through “what’s out there”, and I often find myself wandering off in a research direction which hadn’t first occurred to me. I’m obviously not alone in this approach. I often suggest blogging to students wanting to get into careers in writing, marketing and communications. If you can promote yourself and drive up readership for your blog, it’s a good indication that you might be good at promoting other things and blogging is a clear showcase for your writing style. 2. Then there are the really obvious reading jobs. You get to spend an awful lot of time reading if you become a Higher Education academic. Your job title might even be “Reader”. It’s not just Arts academics who read (although scientists will be reading figures and diagrams as well as words). Just like blogging the reading here comes before the writing, many academics are writing up and publishing their research on a regular basis. If academia is where you see your future you’ll need to embark on further study, generally you’ll start with a Masters before moving on to a PhD. 3. Plainly publishing as a career involves lots of reading too. Have a look at our previous post  on careers in this field. There are lots of different job roles and opportunities. How about proof-reading, editing, being a literary agent or, of course,  writing? (Why not listen to author, screenwriter and journalist, David Whitehouse, talking about  some of his writing habits and inspirations).The world of publishing is changing and you’re going to need to be social media savvy to get readers for your publications, so that’ll be writing again too! 4. A less obvious reading job which finds its way into Popsugar’s list is lawyer. Yes, lawyers do have to read a lot. They need to look up, understand and apply laws and they’ll be writing up their advice to clients and drafting court document, contracts and agreements. Once again the reading and writing are inextricable linked. 5. If you’re beginning to quail at the thought of all this writing don’t despair. You could think about working in, or running a bookshop. You’d get to read books, to decide on buying policy and might often have the chance to share your passion with customers. More and more bookshops are running reading groups, so you might get to participate in this too. Librarians might also get some time to read  but have  to make difficult commercial decisions on how to spend budget and certainly at Universities work very hard to support students with their study materials. Is there anything else? There are plenty of opportunities to read to support others. The wonderful Project Gutenberg is always looking for people prepared to proof-read its books. Getting involved in this could be really rewarding and might also stand you in good stead for careers in publishing. You could also get involved in reading communities, like Goodreads. You would be sharing your enthusiasm for reading with others, developing a profile in the field and demonstrating your passion for reading, all good if you are wanting to read for a living. Writing book reviews is another option. You can sign up to various  sites  to do this. Sometimes you’ll just get a book for free, on other occasions you might be paid a small amount. It probably won’t pay the bills but it could help you develop a portfolio which might just help you to get the journalism job. So, there are options out there. Generally you wont  be able to read to the exclusion of all else  and you wont always be able to guarantee that you can read what you want. Oh well! Nothings perfect!

6 Money-Making Investments You Can Buy at an Auction

6 Money-Making Investments You Can Buy at an Auction They say that the best way to make money is to spend money first. However, not all of us can afford to invest in the stock market or gold bars! You don’t have to be rolling in cash to make smart investments though. There are plenty of things you can buy from an auction then sell on for a profit. Here are some of the 6 best money-makers. Collectables If you’ve got a good eye then buying collectables at auction can be a great way to double your money. Pick a niche you want to specialize in, before making it your goal to hunt out bargains. Artwork, knick-knacks, and even cuddly toys can be collectable. Check auction houses and online auctions to see what you can find. Keep hold of your collectables until the price rises and then sell, sell, sell! Cars When someone can’t afford the repayments on their vehicles they tend to get picked up, then sold in an auction. Heading over to a car auction is a great way to get a vehicle for half the price it’s worth. You should probably consider taking a mechanic friend with you, to check for any faults. Buy a cheap car, make sure it’s up to scratch, and then sell it on for a profit. You can just make adjustments and upgrades as you see fit, for example, you can check out Tyre Shopper and buy discount tyres. This makes a great investment. Clothes You can bulk buy clothes from online auctions, that you can make a fortune on if you have the time. Lots of people sell black sacks full of clothes that they can’t be bothered to sort through. Their laziness is your gain! Sort through the clothes and sell each item separately to make a profit. You may even be lucky enough to find some designer pieces in there! Don’t want to buy clothes? Make them instead! Tax Deeds If somebody fails to pay property tax on their home then a tax lien is put on the property. Anyone can then purchase these tax deeds at a public auction, at a discounted rate to what they’re worth. These clever investments are usually paid off in full within three years. You will also be able to claim any overdue taxes and interest. For more information head over to this site, which is the place for tax deed investment info. Property Those who fail to make payments on their home may see their property go up for auction, just like with vehicles. You’ll also find a range of properties that need some serious work done, available at a public auction. If you’ve got the time and skills to turn a rundown house into a palace, then property auctions are great money-makers. Antiques This is another area that you’ll need a good eye for. If you can tell the difference between an authentic Ming and a fake then you can make some serious cash from trading in antiques. It can be difficult to work out what is real or not using online auctions, so try to attend an auction house where possible. Most of these investments only need a little bit of cash to get started, but can rake in a fortune if you learn the ropes quickly. Which one will you try your hand at?

The Role of the Unconscious in Career Development - VocationVillage

The Role of the Unconscious in Career Development - VocationVillage Todays interview is with Dr. Lynn Friedman, a psychologist / psychoanalyst who is an expert on the role of the unconscious in career development. I talked with Dr. Friedman about how people can know when the unconscious is affecting their career and workplace behavior, and what  they can do about it.Dr. Friedman, what are ways that the unconscious might affect career choice  and challenges?Career choices are often (maybe always) shaped by our early experiences in our family. In this arena, we get subliminal messages about the world of work. For example, is our father always complaining about his boss? Does our mother love her job? Are our parents depleted by their professions, or energized by their work? As we grow up, our family environment is the first place we learn how to relate to the work world. For example, a boy who spends a lot of time in the hospital visiting a sick parent who doesn’t get well might wish to become a doctor; in a fantasy which may be conscious or unconscio us, he saves the dying parent. Similarly, the girl who has two physician-parents and observes the gratifications that they derive from their work may unconsciously absorb the idea of medicine as the most fulfilling work.Of course, lots of people end up having difficulties in the work arena and these difficulties can be indicative of unconscious conflicts. Often, people are unaware why they end up in the predicaments in which they find themselves. For example, a capable person and hard worker might consistently have difficulties getting along with their boss; they may get fired many times. They may believe that they end  up with bad bosses but they may not appreciate that they have a role in these difficulties. Often, people with these sorts of challenges have early life experiences with unreliable or abusive parents and caretakers. They are unaware of the hostility that they project onto their bosses. Unfortunately, as a rule, bosses don’t react  well to angry employees. So, a vic ious cycle ensues.People with these kinds of difficulties often do better in their own businesses, especially if they have an entrepreneurial bent or if they are in a profession that lends itself to sole proprietorship. Sometimes, though, people prefer to learn how to survive in the world of organizations. Because difficulty getting along with authority is often quite entrenched, it is not easily overcome. For those individuals, intensive psychotherapy or psychoanalysis can be really helpful.What are the signs that the unconscious might be at play in how someones career is going?The unconscious is always at play, often in powerful and positive ways. For example, I  provided organizational consultation to an executive coaching  client who is a leader in his field. He’s at the very top. He’s the eldest of several much younger siblings. When he was young, both parents were troubled. So, he played a parental role caring for his siblings, carting them around to their activities, guid ing them, disciplining them, nurturing them, etc. Also, he had to manage his mercurial parents. He ended up in a profession that required a lot of vision, leadership and nurturing. Essentially, he recreated his family scenario. He’s loved by his subordinates and the constituents that they serve. Not surprisingly, he is a genius at dealing with his crazy board!Although he made his career decisions quite unconsciously, his early experience (though, undoubtedly, challenging at the time) provided a useful template for a gratifying work experience. This highlights an interesting point. Often, people with very troubled family histories can thrive at work (just look at some of our Presidents). However, they may have more significant troubles in the personal aspects of their lives.Are there conscious psychological conflicts that are also impact on career development? If so, what are some examples?I think that the most common, often conscious, conflict that nearly every working woman I kno w has is the wish to a good mother and a successful worker. I have yet to meet a woman who feels that she is at the top of her game with both at the same time.How do psychoanalysts help clients for whom career or executive coaching alone isnt achieving the desired outcomes?Most psychoanalysts do both psychotherapy and psychoanalysis. This kind of therapy helps people to become more aware of the underlying conflicts and the reasons for them. Importantly, these treatments work at an emotional level. The goal is not to achieve intellectual insight; many bright people already have that. Rather, it is to help people to become more aware of their deepest and least accessible thoughts and feelings. Or, as Freud said, to make the unconscious conscious. For example, the fellow who kept getting fired â€" an intensive therapy or analysis would attempt to help him to learn more about how and why he is recreating his toxic family situation at work.In a good treatment, he would be encouraged to r eport all of his thoughts and feelings. Over time, he would begin to experience the psychologist, psychoanalyst or therapist in the same ways that he experiences his bosses, and he would begin to behave accordingly. For example, he might talk to her in a patronizing way, cancel sessions for frivolous reasons, or behave rudely. But, hopefully, rather than respond in a retaliatory way, she would point out his behavior and interpret the motivation behind it. As he worked in therapy or psychoanalysis, he would become aware of how much rage he had toward his parents and how much of it was being inappropriately displaced onto his psychoanalyst and his bosses.For readers who arent familiar with it, how does psychoanalysis work?The aim of psychoanalysis is to help people to get in touch with parts of themselves that are hidden from their awareness. This is a rigorous and demanding process and it is not right for everyone. Many people have problems that can be resolved in a less intensive pr ocess like once or twice a week psychodynamic therapy or even career coaching. Also, there are people who are not emotionally healthy enough to tolerate the demands of psychoanalysis.People who make the best use of this sort of intensive treatment have some capacity for self-examination. They can tolerate confrontation. When conflict occurs, they stay in relationships and try to work things out. They have some meaningful, long-term emotional connections in their lives and they do not have a psychotic illness. They are able to establish a solid therapeutic alliance with their psychoanalyst.In general, despite difficulties with anxiety, depression, work, or relationships, people who are able to make use of psychoanalysis are pretty sturdy although they often do not feel sturdy at the time that they seek help. Psychoanalysis is warranted when a person has some deeply entrenched difficulties that have not yielded to their own efforts to resolve them. In the career arena, here are some e xamples of the kinds of difficulties that might  warrant psychoanalysis: A history of getting fired despite being highly competent; Difficulty with assertiveness in the workplace; A career filled  with  many, many jobs, each of which left the person feeling bored, unhappy, or depleted; Repeated failed career counseling and coaching efforts with many different professionals; Long periods of time living with parents and eking out a marginal existence despite solid academic preparation for a career; Working at jobs far below a persons capabilities.Psychoanalysis can be expensive and it is often not covered by insurance. Realistically, how can people afford to do this?Yes, it can be expensive. However, if someone lives in a locale with a psychoanalytic institute, they can often be seen on a sliding scale according to their ability to pay. Here, in Washington, DC, we have several low fee options. For those people who are in cities without psychoanalytic institutes, it can be more challen ging to find alternatives, but it is still worth exploring.Of course, some of these individuals do not need psychoanalysis. What they do need is a psychoanalytically-informed career assessment that includes an in depth career history and evaluation of the current career and personal situation.When people consult me, my bias is to do a psychoanalytically-informed career assessment and make a recommendation as to what sort of help might be most useful. The goal of a psychoanalytically informed career assessment is to explore what purpose a career conflict serves. Until this is understood, it is difficult, if not impossible, to change the patterns of a persons career and personal life.Do you only work with clients in Washington, DC, or do you work with clients in other geographic locations?In my practice in Washington, DC, I see people for psychotherapy, psychoanalysis, career coaching and executive coaching. My preference is to do psychotherapy and psychoanalysis in person. If someone only needs career coaching or executive coaching, I may work with them over the phone.When people seek a psychoanalytically-informed career assessment, I prefer to evaluate them in person. If the recommendation is for career or executive coaching, I may work with them over the phone. However, if they need psychotherapy or psychoanalysis, I talk with them about how to find someone in their locale.How does someone get in touch with you if they want to know more?I practice right on the Washington, DC, border, in Chevy Chase, MD. My phone number is: 301.656.9650. Here’s my website: Dr. Lynn Friedman.Thank you, Dr. Friedman!If you enjoyed this article, please share it!

Resume Writing Services For Attorneys

Resume Writing Services For AttorneysIf you are one of the many attorneys who are just trying to get through the day, resume writing services for attorneys may be a great solution. It is possible to get a little more done with your job than you ever imagined before with these types of services. You will find that you are given some time to sit back and relax, as you work to build up your professional resume and your client's interest in you.Resume writing services for attorneys can help you with this and many other things as well. It is true that each day there are new attorneys entering the field of law. This means that there are now clients that need to be served and that also means that there are lots of jobs that need to be filled.Of course, it is also true that there are plenty of legal jobs available, as many lawyers have found out the hard way as the economy has become more difficult for many law firms to manage. This means that there are many law firms who are competing for a limited number of jobs and the government are willing to hire qualified attorneys to fill these jobs. In fact, a recent report from the US Department of Justice has found that only 14% of the federal jobs that were posted were filled within the required amount of time.There are many attorneys who have tried to work on their own professional efforts and failed. However, when they turn to resume writing services for attorneys, they often find that they have many things to work on. Many times these people have spent years preparing for the interview process, and have put in a lot of work into their education and their ability to write and present themselves in the best possible manner.They spend a lot of their own time and money in order to prepare for the interview process. But now when the doors have opened to many more opportunities and many more clients, these attorneys have to do a great deal of the work on their own. There is no question that they can use resume writing services for attorneys to help them with this, as well as many other things.For example, an attorney may take this opportunity to begin to develop a client base. Some lawyers have spent a lot of time and money in building up their own networks of professional contacts and find that now that they have a lot of these connections in place, they can serve these clients with their time and knowledge. This is another situation where resume writing services for attorneys come in handy.These clients can take advantage of the knowledge that the attorney has been able to gain over the years. They can also receive the same help from the attorney as well. Instead of having to do everything on their own, they can ask the attorney for assistance and get the same help that they would otherwise have to work hard on.There are many people who have spent years trying to accomplish one task or another, and now that the economy has become so difficult, they find that they need help, and they need it now. While it may seem like a waste of time and money to them, they see the benefits that they can get by using resume writing services for attorneys. They can take advantage of the help that these services can give them, as well as what they could have gotten done if they had simply put in the time and energy into preparing their own resumes.

Resume Writing Services For Attorneys

Resume Writing Services For AttorneysIf you are one of the many attorneys who are just trying to get through the day, resume writing services for attorneys may be a great solution. It is possible to get a little more done with your job than you ever imagined before with these types of services. You will find that you are given some time to sit back and relax, as you work to build up your professional resume and your client's interest in you.Resume writing services for attorneys can help you with this and many other things as well. It is true that each day there are new attorneys entering the field of law. This means that there are now clients that need to be served and that also means that there are lots of jobs that need to be filled.Of course, it is also true that there are plenty of legal jobs available, as many lawyers have found out the hard way as the economy has become more difficult for many law firms to manage. This means that there are many law firms who are competing for a limited number of jobs and the government are willing to hire qualified attorneys to fill these jobs. In fact, a recent report from the US Department of Justice has found that only 14% of the federal jobs that were posted were filled within the required amount of time.There are many attorneys who have tried to work on their own professional efforts and failed. However, when they turn to resume writing services for attorneys, they often find that they have many things to work on. Many times these people have spent years preparing for the interview process, and have put in a lot of work into their education and their ability to write and present themselves in the best possible manner.They spend a lot of their own time and money in order to prepare for the interview process. But now when the doors have opened to many more opportunities and many more clients, these attorneys have to do a great deal of the work on their own. There is no question that they can use resume writing services for attorneys to help them with this, as well as many other things.For example, an attorney may take this opportunity to begin to develop a client base. Some lawyers have spent a lot of time and money in building up their own networks of professional contacts and find that now that they have a lot of these connections in place, they can serve these clients with their time and knowledge. This is another situation where resume writing services for attorneys come in handy.These clients can take advantage of the knowledge that the attorney has been able to gain over the years. They can also receive the same help from the attorney as well. Instead of having to do everything on their own, they can ask the attorney for assistance and get the same help that they would otherwise have to work hard on.There are many people who have spent years trying to accomplish one task or another, and now that the economy has become so difficult, they find that they need help, and they need it now. While it may seem like a waste of time and money to them, they see the benefits that they can get by using resume writing services for attorneys. They can take advantage of the help that these services can give them, as well as what they could have gotten done if they had simply put in the time and energy into preparing their own resumes.

Good Careers that Dont Need Excessive Education - CareerAlley

Good Careers that Dont Need Excessive Education - CareerAlley We may receive compensation when you click on links to products from our partners. The first problem for all of us, men and women, is not to learn, but to unlearn. Gloria Steinem The four-year degree has recently been called in to question due to the large amounts of those with them who cant find a job. Thousands of recent college graduates are now without work, and are still suffering from the burden of high student loans. Many of those graduates attended college under the pretense that they would be able to obtain a career after graduation. Unfortunately, thats not the case anymore. The once sought after college degree isnt as important as it once was especially if it is a liberal arts degree. Employers now want individuals with specific training and actual experience and usually two year programs do a better job at fitting this bill than 4 year colleges do. Great two year programs that are generally more useful include: Web Designer There is no doubt that the need to web designer is only going to continue to grow as more and more businesses move to the web. Most community or two-year colleges offer web designing programs, and after graduation, you can expect a salary of $50,000 or more if you get hired. Medical Coding and Billing Medical coding and billing is becoming a highly sought after position as the need for just about every type of healthcare position has increased as the baby boomer generation ages. The average medical billing and coding specialist can expect to spend their days being the translator between medical facilities and insurance companies, and make on average $38,000 or more a year. Physical Therapist Technician Also increasing because of the aging baby boomer population is the need for physical therapist technicians. Techs work in either hospital settings or in a physical therapists private office, and aid the therapist with exercises and clerical work. They can expect to make around $50,000 a year. Executive Assistant Although not as lucrative as some of the other fields, executive assistants are still in high demand. Becoming an executive assistant also allows you the ability to climb the ranks of whatever company you work for while learning all the tricks of the trade. The average salary for an executive assistant is around $35,000 to $40,000. Radiation Technician Out of all the two year degree career, radiation technicians tend to fair the best. A radiation technician will be responsible for taking x-rays, ultrasounds, CAT scans, MRIs, and mammograms throughout the day, and on average make around $57,000. Upward mobility is also very high in the field of radiation technology. If you are looking for a career change or are just starting out on your journey to finding a career, consider not wasting your time with a four-year degree and going with a two-year program instead. If you acquire the appropriate education and training, most of these degrees pay the same, if not more, than 4-year degree careers and you wont have to waste as much time and money. Good luck in your search.

How are the majority of jobs filled - Sterling Career Concepts

How are the majority of jobs filled How are the majority of jobs filled? Don’t Just Apply for Advertised Jobs. Research shows that up to three quarters of job openings are never advertised publicly. Many of these are filled through employee referrals and word of mouth and sometimes, you can apply to a company for a job that doesn’t even exist yet. Yes, companies do create jobs. Sometimes they will meet a candidate and not have a current opening that would be a match. In that case, they will sometimes create a new position that takes advantage of the candidate’s knowledge and experience.